QR Codes – The Next Big Thing in Online Advertising
By Crosshairs Marketing | Mobile Marketing
What are QR Codes?
Special 2D barcodes that can be scanned by smart phones and have information embedded into them. Very popular in Japan and Europe, they’re gaining in popularity in the US. Good way of connecting the print and physical world to the web and social media.
How do they work?
You might see the QR code on a poster, in a direct mail piece, in an advertisement or on the web. You pull out your smart phone, use a free QR app that scans the code, and then you might be taken to a website, a map to your location or download a vCard, or get some text, or even call a phone number.
Can anyone create a code?
Absolutely, and there are many sites on the web where you can create them for free. Tracking of your QR scans is also available. This is mandatory to measure the effectiveness of your QR code placement.
How are QR codes being used?
Examples include online coupons, labeling, business cards, for sale signs, concert posters, promotions, store decals, scavenger hunts and more. You can send customers to your website, a Facebook like button or Fan Page, or send them to a Twitter page where they can follow you.