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Feb 17

Are Business’ Photo Posts on Facebook™ Dead?

By Crosshairs Marketing | Facebook

Organic Reach in Facebook™ is a Moving Target

Not too long ago the best way to get your post seen by the largest number of your Facebook™ fan page members and customers was to use photo posts.  If you are not familiar with the difference in regular status updates and photo posts, the only real difference is you upload a photo, then add text to it.  A photo posted to your fan page can also be done without text, just a picture or graphic only.

As always though, things on Facebook™ are constantly changing.  Even Facebook™ Ads are an every changing animal.

 

How much are views to photos decreasing?

According to a study done by Socialbakers, photo posts are getting hit pretty hard.  The study shows photo posts now have the lowest organic reach of any style of post  coming in at 3.73% organic reach.  Facebook™ native videos however have jumped to 8.71% since being introduced in the 3rd Quarter of 2014.  This means less than 4% of your fans will see your photos according to average in the study’s data.

Why did Facebook™ change the amount of views photo posts are getting?

After looking at the numbers, we can see, the simple answer is users love video.

Facebook™ wants to show users posts that they enjoy seeing and engaging with.  If they don’t do this, users will leave the platform.  Engagement includes clicking, liking, commenting and sharing.

They constantly measure this data to determine what users’ Newsfeed should be made up of on an individual user and a platform level.  This is why things are always changing.  The more they learn about the users, the more they can improve the system.

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