Crosshairs Marketing is a an eCommerce and marketing firm that focuses on online visibility and brand building. We have been in eCommerce and brand marketing since 1997. It is what we do and we do it well.
We believe the best strategy for attracting and keeping more customers is basically a two part formula:
We communicate, build and improve customer funnels and are seen everywhere our customers visit.
After developing marketing funnels in multiple industries, we have seen many things that work and many that do not work. Our goal is to deliver only the processes that provide us, and in turn our product owners, high quality, long term happy customers.
Our approach works to test and optimize the customer lead process. We work with search engine ranking, reputation building and online paid advertising to make products highly visible and desirable to potential customers. From there, the acquisition funnel begins. We optimize and refine at every level.
We believe in building lasting relationships with our brand owners. This makes us very selective when accepting new brands to represent. We know that all strong relationships, as well as strong marketing plans, take a lot of time. For these reasons, we choose to only work with brands who see the value in strong relationships.
Our favorite brands know their customers and want to give their customers the outstanding quality product they would want for themselves. With quality come brand value , with brand value comes more customers. Some companies do not understand this concept and cut corners to make a cheap product.
Some retailer don’t understand this concept either. They consistently break MAP because they obviously do not understand they are hurting the brand, and themselves. This is another way we are very different. We not only adhere to all MAP pricing, we also actively look for MAP breakers of the products we carry.
It takes time for us to do this but we understand devaluing a brand’s pricing can lead to a loss of market share and distrust by customers and retailers alike. For this reason, we stand strong and always sell at or above MAP. When we find companies breaking MAP, we help brand owners find them as well.
Contact us today to learn more about distributing your products through our marketing channels.