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Special 2D barcodes that can be scanned by smart phones and have information embedded into them. Very popular in Japan and Europe, they’re gaining in popularity in the US. Good way of connecting the print and physical world to the web and social media.
You might see the QR code on a poster, in a direct mail piece, in an advertisement or on the web. You pull out your smart phone, use a free QR app that scans the code, and then you might be taken to a website, a map to your location or download a vCard, or get some text, or even call a phone number.
Absolutely, and there are many sites on the web where you can create them for free. Tracking of your QR scans is also available. This is mandatory to measure the effectiveness of your QR code placement.
Examples include online coupons, labeling, business cards, for sale signs, concert posters, promotions, store decals, scavenger hunts and more. You can send customers to your website, a Facebook like button or Fan Page, or send them to a Twitter page where they can follow you.
Growing up Shanon enjoyed gutting electronics and mechanical devices to see how they worked from the inside out. Put them back together was much more challenging. Early honing of these dissection and reconstruction skills has proven a valuable asset for producing online marketing campaigns that put clients ahead of their competition.