Growing up Shanon enjoyed gutting electronics and mechanical devices to see how they worked from the inside out. Put them back together was much more challenging. Early honing of these dissection and reconstruction skills has proven a valuable asset for producing online marketing campaigns that put clients ahead of their competition.
By Crosshairs Marketing | Website Designs
Custom Tinting and Truck Accessories is the #1 Window Tinting and Truck Parts dealer in Victoria, Texas.
Visit their website at: Truck Accessories in Victoria Texas
By Crosshairs Marketing | Website Designs
Crossroads Veterinary Clinic is one of the most trusted animal caretakers in Victoria, Texas.
Visit their website at: Crossroads Veterinary Clinic in Victoria Texas
By Crosshairs Marketing | local marketing
There is a huge change coming to Facebook Fan Pages. Facebook is changing the format of Pages to the Timeline format used in person profiles. You opt to change to the Timeline format now or you will be forced to switch to the new Timeline layout on March 30th, 2012. While many things are changing and new the most controversial of them is the disappearance of the default landing tab.
While the landing tab has gone away, the the landing pages used for default landing pages have not. Facebook is still giving page owners the ability to create the landing pages but you will need use a differnt method to get visitors to the page.
One solution is Facebook Ads which you will have to pay Facebook or you can use your creativity to get them to your Custom Landing Page. Before we worry about getting visitors to the page, we first need to build the Landing Page.
Below you will find a terrific infographic detailing all the changes to the layout and gives you a quick guide on what you need to do to get ready.
By Crosshairs Marketing | Google Maps , local marketing
Google is now mapping your indoors. Google Maps for Android 6.0 is going to start showing interior maps of airports, select malls and retail stores in the US and Japan. Sorry iPhone users, there isn’t an app for that yet.
Additional details are also displayed by Google Maps, such as places, landmarks and geographical features, to give you context about what’s nearby. Now with the new Indoor feature Google Maps for Android enables you to know where you are and figure out where you want to go even when you’re indoors.
Some retailers already participating are Macy’s, Bloomingdales, Home Depots and all US IKEA stores. IAH and HOU airports are also on the list, a full list can be found below.
Google-provided screenshot of the Mall of America before interior maps and after:
US Launch Partners (full list):
Google Indoor Maps look like a really helpful tool especially for those of us always getting lost in Houston Intercontinental Airport. A presentation about the features can also be found on the Google Maps site.
One day all the interiors of Victoria, Texas could be mapped out for us. For the time being you will have to get your fix at Home Depot and the Houston Airports.
By Crosshairs Marketing | Facebook , Google +
Online privacy is a hot topic. Which site offers more privacy, Facebook or Google+? I’ve heard people saying that Circles is the answer but is it really?
Peer One Hosting created this infographic that illustrates how the two sites differ in privacy or lack there of. Take a look, you might be surprised by the facts.
Facebook vs Google Plus Privacy Comparison Infographic
By Crosshairs Marketing | Website Designs
Objective: To give Custom Tinting and Truck Accessories a completely custom look and feel for their YouTube channel.
Visit their YouTube Channel at: Custom Tinting and Truck Accessories Custom YouTube Channel
By Crosshairs Marketing | Website Designs
Fit Strong United Training is the leading fitness training center in Victoria, Texas.
Visit their website at: Best Gym in Victoria Texas
By Crosshairs Marketing | Facebook
Facebook has begun rolling out it’s new Messages platform. The coolest part about he new Facebook Messages is they will allow you to get your own personalized yourname@facebook.com Facebook Email address. The email address is not required but can be added on if you like.
They are rolling the service out, as I type this, to a select few users. The new system will allow you to receive messages, texts and chats all in the same place. It will also group all conversation with a person together making it more organized. It also includes the features that traditional email.
If you would like to get to the front of the list, here is the page to sign up for the New Facebook Messages. Eventually everyone will be converted over, but who wants to be the last to get it. Not me!
Once you have the new Messages, you will also be give Invitations to your friends to upgrade.
If this is news to you, please leave a comment or click the ‘Like button!’
By Crosshairs Marketing | local marketing , SEO
Since I started talking to local business owners about improving their search ranking in Google, I have been asked one question more than any other: “How do I get to the top of Google?”
While the answer to the question is both simple and complex, lets take a look at the what happened this week. It gives us some real world proof about the positive effects of off page optimization. Off page optimization involves creating links to our sites from other websites. This process is called backlinking.
In a terrific article Vanessa Fox, author and former product manager of Google Webmaster Tools, discusses how J.C. Penney got to the top of Google for keywords in almost every category they sell products in. And by top, I mean the #1 ranking on the first page of Google!
The only problem is they did it the wrong way and violated Google’s Webmaster guidelines. In doing so however, they provided evidence that building a lot of backlinks works. They also show us that Black Hat SEO (search engine optimization) tactics will get you in trouble with Google and rightly so.
After this link spamming campaign surfaced, J.C. Penney promptly fired their SEO firm, according to the article.
Vanessa also tells us why backlinks make our website rank better in the short term. Once you get caught using the techniques that violate Google’s Webmaster guidelines your website will either be removed from Google completely or be buried several pages deep where you will never be found. Most searchers don’t make it past the first few pages of results and many don’t make it past the first page of Google search results.
The main take away is you should be very, very careful when hiring a company to promote you online. Whether it be with Google AdWords, other forms of online advertising or in organic search rankings, don’t allow just anyone to optimize your search engine rankings. Many methods get very fast results but they could also get you banned by Google very quickly as well.
Here is a link to the full article about J.C. Penney’s backlinking mistake. If you are a local business owner, it might be a real eye opener to you.
If you want to learn about marketing your business online I highly recommend Vanessa Fox’s book, it is a must read.
By Crosshairs Marketing | Facebook , local marketing , online marketing
Do you want to increase your Facebook Fans in a hurry, take a note from Taco Bell.
That’s right, they aren’t just good at making tacos from a “little bit” of beef. 🙂
This is how a Reveal Tab can help you generate more ‘likes’ for on your Facebook fan page too.
Creating a reveal landing page for your Facebook fan page is an effective way to get more ‘likes’. When creating a reveal lander, you can include as much or as little information as you want, but keep the following suggestions in mind:
Claim your free Taco Bell Taco
