There is a huge change coming to Facebook Fan Pages. Facebook is changing the format of Pages to the Timeline format used in person profiles. You opt to change to the Timeline format now or you will be forced to switch to the new Timeline layout on March 30th, 2012. While many things are changing and new the most controversial of them is the disappearance of the default landing tab.
While the landing tab has gone away, the the landing pages used for default landing pages have not. Facebook is still giving page owners the ability to create the landing pages but you will need use a differnt method to get visitors to the page.
One solution is Facebook Ads which you will have to pay Facebook or you can use your creativity to get them to your Custom Landing Page. Before we worry about getting visitors to the page, we first need to build the Landing Page.
Below you will find a terrific infographic detailing all the changes to the layout and gives you a quick guide on what you need to do to get ready.