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Growing up Shanon enjoyed gutting electronics and mechanical devices to see how they worked from the inside out. Put them back together was much more challenging. Early honing of these dissection and reconstruction skills has proven a valuable asset for producing online marketing campaigns that put clients ahead of their competition.

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Feb 25

Is Shopify eCommerce Store The Best Solution for Your Business?

By Crosshairs Marketing | eCommerce

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If you are setting up your first eCommerce store today, you are very fortunate.  Compared to just 5-7 years ago, things are so much easier to not only setup but to manage and run daily tasks as well.

I know personally how much things have changed.  I purchased an online store software solution around 2002 and it was so frustrating to work with, the site never got off of the ground.  Today incredible solutions like Shopify and BigCommerce make things a walk in the park, so to speak.

My past struggle isn’t really important.  The important thing is you are about to have a great experience with your new 24 hour internet store.

Is Shopify The Right Solution For Your Online Store?

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Feb 17

Are Business’ Photo Posts on Facebook™ Dead?

By Crosshairs Marketing | Facebook

Organic Reach in Facebook™ is a Moving Target

Not too long ago the best way to get your post seen by the largest number of your Facebook™ fan page members and customers was to use photo posts.  If you are not familiar with the difference in regular status updates and photo posts, the only real difference is you upload a photo, then add text to it.  A photo posted to your fan page can also be done without text, just a picture or graphic only.

As always though, things on Facebook™ are constantly changing.  Even Facebook™ Ads are an every changing animal.

 

How much are views to photos decreasing?

According to a study done by Socialbakers, photo posts are getting hit pretty hard.  The study shows photo posts now have the lowest organic reach of any style of post  coming in at 3.73% organic reach.  Facebook™ native videos however have jumped to 8.71% since being introduced in the 3rd Quarter of 2014.  This means less than 4% of your fans will see your photos according to average in the study’s data.

Why did Facebook™ change the amount of views photo posts are getting?

After looking at the numbers, we can see, the simple answer is users love video.

Facebook™ wants to show users posts that they enjoy seeing and engaging with.  If they don’t do this, users will leave the platform.  Engagement includes clicking, liking, commenting and sharing.

They constantly measure this data to determine what users’ Newsfeed should be made up of on an individual user and a platform level.  This is why things are always changing.  The more they learn about the users, the more they can improve the system.

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Jun 21

WordPress Security 3.5.2 Update Released – Update

By Crosshairs Marketing | local marketing , Wordpress

wordpress logoWordPress released a new update today that is important for the security of your website or blog.

It is strongly suggested you update your WordPress CMS  immediately to make sure it is secure and unauthorized users can’t get into the back end.

 

The security fixes included:

  • Blocking server-side request forgery attacks, which could potentially enable an attacker to gain access to a site.
  • Disallow contributors from improperly publishing posts, reported by Konstantin Kovshenin, or reassigning the post’s authorship, reported by Luke Bryan.
  • An update to the SWFUpload external library to fix cross-site scripting vulnerabilities. Reported by mala and Szymon Gruszecki.
  • Prevention of a denial of service attack, affecting sites using password-protected posts.
  • An update to an external TinyMCE library to fix a cross-site scripting vulnerability. Reported by Wan Ikram.
  • Multiple fixes for cross-site scripting. Reported by Andrea Santese and Rodrigo.
  • Avoid disclosing a full file path when a upload fails. Reported by Jakub Galczyk.

Source: WordPress 3.5.2 Maintenance and Security Release

 

Need help updating your WordPress website?  Give us a call or fill out our Contact Form

 

 

 

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